Marketing



Marketing can be direct or indirect. Our marketing process involves communicating the value of a product or service to customers, for the purpose of selling their product or service. It is a critical business function for attracting customers.

It is important to understand the “marketing environment” in order to comprehend the consumers’ concerns, motivations and to adjust the product according to the consumer’s needs. Our consultants use the process of marketing environmental scans, which continually acquires information on events occurring outside the organization or clients operating environment to identify trends, opportunities, and threats to a business.

We use various methods and tools to conduct comprehensive marketing campaigns for our clients. We have processes that can allow our clients to concentrate on their resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage

 

“The new source of power is not money in the hands of a few, but information in the hands of many. “

John Naisbitt